Go Purple Campaign

The Go Purple for Preemies campaign coincided with Prematurity Awareness Month to encourage people to wear purple during the month of November. This campaign ran from 2012-2015 rotating imagery and updating data per year. The logo system was adaptable to different shapes such as an exclamation point to emphasize the call to action. 

This project included: posters, flyers, stickers, table tents, packets, and social media.